We worked with H&M to launch their annual designer collaboration - this year with London-based Erdem.
We launched a full social media campaign to entice, tease and finally reveal the full collection to the H&M customers.
Collection Reveal By acting fast we created one of the first animated headers on Facebook, expanding our reach.
TeasingTo introduce Erdem we slowly teased the audience with details from the collection on Instagram stories.
Engaging We developed a three month-long story split into 50 unique posts and 14 Instagram stories. The story revealed the collection piece by piece to create a long-lasting engagement.
To cover the event we teamed up with global influencers and created exclusive content.
Results The hashtag became an instant hype in social media.
Impressions in the #ERDEMxHM
Reach in the #ERDEMxHM